With Valentine’s Day nearly here, flowers are surely on everyone’s mind. And for good reason: They’re the perfect expression of our feelings for each other and come in a dizzying array of colours, shapes and scents to suit every personality and every special connection. Best of all, a splash of floral colour is always sure to delight the senses and lift any room.

Instead of buying a one-off bouquet for your significant other to mark the occasion this year, why not consider gifting them a floral subscription instead? 

With scheduled deliveries each week, fortnight or month and a huge variety of arrangements and styles to choose from, they are a thoughtful way to express your enduring commitment and care. Read on for a closer look at some of the finest floral subscription companies delivering all over Australia today.

The Best Bouquet Subscriptions in Australia

Floraly

Sustainable, locally-sourced flowers without the outrageous markup. That’s what’s on offer with Floraly. Founded by two self-proclaimed flower fanatics looking to throw out the stagnant water of the floral industry, this company seeks to provide on-demand bouquets with fresh arrangement styles, minimal waste and a reasonable price tag. The company sources flowers directly from the grower and wholesalers so that your special floral arrangements can arrive fresher and bring joy to your space for longer.

Floraly offers a wide variety of bouquet subscriptions, in styles to suit any personality. These include the thoughtfully curated ‘Seasonal Subscription’ which sees a new bouquet of the season’s best and brightest picks delivered to your door monthly. Or the cheeky ‘Anti-Valentina’, a bright and charming monthly bouquet subscription to remind singles that Valentine’s is also about loving thyself.

In addition to the company’s great direct-purchase business practices, Floraly affirms its commitment to community and planet by eliminating plastic packaging, minimising waste and donating proceeds from every bouquet sold to OzHarvest to feed Australians in need. 

The Daily Bunch

The Daily Bunch is a Sydney based flower subscription service that takes the guesswork out of floral gifting. By scouring Sydney’s renowned floral markets, The Daily Bunch assembles just one unique arrangement every day, which they display on their website and social media in the morning. Buyers can purchase either small, medium or large arrangements for same-day delivery, or sign up to a subscription service that delivers unique arrangements up to once a week.

Since these arrangements are made entirely from wholesale flowers, purchased directly from the markets, The Daily Bunch cuts out the need for coolrooms and inventory. This ensures that all arrangements arrive as fresh as possible, with each stem equipped with its own water capsule.

This subscription service is of course not customisable. But with the surprise of a fresh, delightfully unique and carefully curated arrangement arriving weekly at your or someone special’s door, it’s worthwhile to put the choice in the company’s green hands!

Bloombox Co

Bloombox Co is a company that offers highly customisable floral subscriptions, through a stylish, sleek website interface that is super easy to use. Delivering every Thursday across Sydney and Melbourne, Bloombox Co brings joy and floral delight to you and your loved ones with ease.

Bloombox Co subscription service begins with you choosing which size of bouquet you wish to be regularly delivered. From here, you can choose from the categories of ‘Classic’ or ‘Creative’, or leave it up to the company’s skilled florists. From here, you choose the duration of the subscription, with the handy option of ‘ongoing’ as well as the frequency of delivery. And that's it! You’ve got dazzling colour and intoxicating aromas in perpetuity!

Offering the option of lily-free bouquets to protect our furry feline friends, Bloombox Co makes it clear that it cares for your needs. The bouquet packages even come with an aesthetic arrangement guide, so you can learn from the best and become your own master florist.

Whether you’re looking to impress a new lover, or affirm your enduring commitment to a life-partner or loved one, a floral subscription can be a thoughtful and endearing way to express your sentiments. Check out these websites for a complete look at their packages and glowing testimonials from smitten customers.

Gift shopping? Consider these picks from Net-a-Porter’s Instagram Feed.

Author Bio:

Jacob Hall

Jacob is a writer who loves travel, beach days, and speaking foreign languages. Jacob has his own blog, Democratista, where he talks about society, history, and political economy.

Sign Up to receive the latest updates and exclusive invites to luxury events.