It’s Official. Missoni is Coming to Sydney. Here's Everything You Need to Know.

Missoni iconic chevron sweater — Image: @missoni

There’s great news incoming for Sydney’s fresh and fierce fashionistas. Missoni, the iconic luxury designer, is opening a flagship store in the new Martin Place shopping centre. Based in the Lombardy region of Northern Italy, Missoni celebrates simple sophistication and timeless designs, resulting in clothing, shoes, and bags that you’ll reach for time and time again.

The opening of the Missoni flagship store is part of a $170 million transformation of the former MLC Centre into a high-end retail destination. The shopping centre will occupy the base of the 67-storey building and will feature 6,000 square-metres of shopping space, more than 50 different luxury retailers, dining options, and much more.

The arrival of this high fashion heavyweight in Sydney is set to make waves in the Sydney scene. Keep reading for a closer look at what to expect with this exciting development.

History of Missoni

Missoni was born in 1953 when married couple Ottavio and Rosita Missoni opened a knitwear shop in Gallarate, Italy. After modifying their knitting machines to create jumpers and shirts with a modern fit and design, Rosita took on the role of the business manager while Ottavio became the brand’s colourist and technician.

They presented their first collection in Milan in 1958 and their brightly-coloured knitwear was an instant success. The garments produced by Missoni were unlike anything else on the market at the time. They had mastered the art of creating bold knitted patterns, such as zig zags, stripes, and polka dots, and used luxurious blends of highly pigmented materials to create jumpers, dresses, and shirts that were unequivocally timeless and chic.

Missoni clothes quickly became a status symbol among Italians and the brand skyrocketed toward success. In the 1970s, Missoni made its way into American markets after it was praised by the editor of Vogue Magazine and the first Missoni boutique was established inside a Bloomingdales.

Since then, the prospering brand has expanded to include various other lines and products, including sportswear, furniture, and home decor. It remains an internationally acclaimed luxury fashion house to this day.

Where is Missoni Made Today?

Missoni’s headquarters are in Varese, Italy. The factory is located in the Missoni family compound, a countryside property with stunning views of the Italian Alps. This very compound is where the house’s first fashion shows were held, to showcase their simple sophistication and love for colour.

Today, Missoni has brick-and-mortar stores throughout Europe, America, Asia, and now, Oceania. The online store can also ship to destinations worldwide.

Who Designs for Missoni?

Missoni is a family business, through and through. Rosita and Ottavio’s daughter Angela took over designing while her parents pursued spinoff projects, such as homeware and hotel designs.

Angela’s daughter, Margherita Missoni is the creative director of M Missoni, the brand’s line of more affordable clothing options.

Much of the success of the brand can be attributed to their success as a family-run business. They share the same vision and goals for the brand and have managed to ensure that Missoni designs stay perpetually fresh and modern.

FAQs

What is the brand known for?

Missoni is known for its iconic knitted chevron pattern which, when introduced to the world of fashion, was unprecedented.

The colourful zig-zag pattern has now become synonymous with the brand and is available on nearly all their products, from shoes to jumpers. Missoni is also known for using bold colours with rich pigmentation. Their designs are characterised by their fun yet tasteful combinations of pattern, colour, and high-quality knitwear.

What is the price point?

Missoni is a luxury brand that takes great care to ensure that each and every item of clothing they produce is of the highest quality. As such, the pricing reflects the artisanal approach and quality of the house’s materials.

Iconic Missoni jumpers that feature their signature bold patterns cost around $1,000, while shirts and blouses cost anywhere from $300- $600. They also offer slinky dresses, stylish sneakers, handbags, and an excellent line of beachwear and swimsuits.

Where will the flagship store be?

The Missoni flagship store will be located at 25 Martin Place inside the new shopping centre owned by property management company, Dexus. The shopping centre will be spread over four storeys and include luxury retailers, swanky restaurants, and great entertainment options.

The project is part of a recent revitalization of Sydney’s Central Business District to accommodate an influx of new residents in the city. Surrounded by luxury apartment buildings, a forthcoming metro station, and the Theatre Royal Sydney, the historical Martin Place is anticipated to be an instant hot spot in the city.

Be sure to watch this space, Sydney. High fashion is about to get a facelift, and you won’t want to miss out.

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